13 Critical Thinking Essay Topics on Consumer Behavior

13 Critical Thinking Essay Topics on Consumer Behavior Studying consumer behavior allows today’s students and tomorrow’s professionals to identify consumers’ needs better, allowing them to become more consumer-oriented and more likely to succeed. This field also helps them ensure their employers’ survival, profitability, and growth in the current competitive marketing environment. It further advances their career as it makes them capable of predicting market trends, adapt to changes in the market, and create and retain consumers. Realizing the importance of consumer behavior, your instructor may want you to delve head on in this subject. That is why they entrusted you with the task of coming up with a critical thinking essay related to this field. If you are having trouble coming up with a topic for your essay, especially if the deadline is too close for comfort, here are 13 facts that can help you grow more creative. Society and personal attitudes shape buying decisions. A person’s attitude and motives drive their consumption patterns. However, internal factors are not the only ones which determine consumption. There are external factors which come into play, including cultural backgrounds, family influences, advertisements, and the Internet. All these help shape people’s thoughts and actions. Understanding consumer behavior is important. Consumer behavior allows marketers to understand what drives their clients’ consumption behaviors. As a result, they can ensure better sales when their products are pushed to the market. Moreover, it gives marketers a competitive edge since their companies’ products meet consumers’ needs specifically. This, in turn, ensures their success. Finally, companies that effectively predict how consumers respond to their offerings can churn better products and guarantee high customer satisfaction. Motivation shapes consumer attitudes. Motivation is the main factor that drives the behavior of consumers. Every consumer has a set of goals or motives behind every buying decision. Some of these motives are physiological; for example, thirst drives a person to purchase a beverage. On the other hand, motives can be quite obscure. A good example in this regard is the motive to buy designer clothes to gain social status. The modern consumer is highly empowered. Social media has driven up the levels of digital interactivity. This exciting new technology has empowered consumers by giving them access to a wealth of information related to specific products or their categories. As a result, the role of a typical consumer has shifted from passive consumption to active information-generators. This has led to a major shift in the marketing and branding landscape. Companies need to learn how social media has changed the consumer if they want modern technology to become mutually beneficial. External factors affect consumer attitudes. Social factors (such as family relationships, cultural identity, geography, and other environmental aspects) play a major role in shaping consumer behavior. Marketers need to be aware of these factors and understand the extent of the influence. The main use of these categorizations, however, is market segmentation. Marketing decisions regarding product advertising, design and pricing can be customized according to the values, goals and needs of each group. The groups consumers are categorized into exert three types of influences. People belong to distinct groups. These groups exert different kinds of influences on an individual. From a sociological perspective, these influences fall into three major types: Comparative - how the individual’s self-identity is defined in context of the group identity Informational - where the group is considered as a source for expert opinion Normative - the guidelines set by the group to specify sanctioned and unsanctioned behavior amongst the individual members All three types, along with product characteristics, tend to influence how a consumer will react to a product. Information consumption on UGC sites is higher than posting. User Generated Content (UGC) are active online forums where consumers can exchange information related to products. Research uncovered that these sites have a high discrepancy among information contributors and information consumers. On the other hand, the level of active participation is low on social media sites. Focus groups and interviews are very important. Marketers use a variety of tools to gather consumer opinions and thoughts, but two stand out prominently: in-depth interviews and focus groups. These serve as opportunities for consumers to express opinions and discuss their thoughts about products. Researchers moderating these interviews are trained to spot the motives and values which might point to how consumers behave. Techniques such as sentence completion tests and Thematic Appreciation Tests (TAT) are utilized to gain a deeper understanding of consumer psychology. Consumers are driven by the values they hold. Consumers are driven primarily by values. Their personal value system dictates which product they will buy. As a result, they will choose products that have attributes which they deem desirable, i.e. based on their values. Understanding this concept puts the marketer in a position where they can create highly effective promotional and advertising content. Brand re-positioning is a successful tactic. Brands keep themselves alive in consumers’ minds by using clever re-positioning tactics. As time passes, the brand’s image becomes a little diluted or faded. In order to make sure the consumer continues to associate the brand with favorable concepts, marketers rely on repositioning. This is accomplished by different marketing and advertising tools, all of which will help create positive links and discard negative links. The cultural aspect to consumer behavior has grown complex due to globalization. The cultural aspects of consumer behavior are becoming complex and multilayered due to globalization. Therefore, in the world of marketing, it has become important to understand and respect cultural differences. Marketing strategies can be standardized to an extent, but a cookie-cutter approach does not work. Distinctions across cultures and geographical regions are so vast that the strategies have to be localized in order to be effective. There are five stages in the consumer decision making cycle. A typical consumer goes through five different stages when making a purchase. The first stage involves identifying and recognizing a need. Next, the consumer moves on to the information gathering stage. This involves actively searching for a possible product that will meet the need recognized during stage one. The search process is internal (own knowledge) and external (family, friends, salespeople). This step also helps refine the criteria for selection. The criteria for comparison results in a set of rules which line up with the consumer’s need. The options are assessed in detail in the third stage of the process. The relative strengths and weaknesses of the alternatives are also evaluated and analyzed. The fourth step involves the actual purchase. After the purchase, the consumer is at the post-purchase stage. This is when the consumer judges how well the product meets their needs. The evoked list is an important element for understanding consumer behavior. Consumers evaluate a list of products when making a buying decision. This list is referred to as the evoked set and contains a small number of items. The criteria used by a typical consumer when weighing the pros and cons is mainly the psychological and functional benefits of the product. Companies need to understand exactly what these benefits are in order to build better products and marketing campaigns. You can use these facts to come up with your own critical thinking essay. However, if you want a shortcut, check out our 20 topics on consumer behavior for a critical thinking essay. If you need help with writing this academic paper, refer to our guide on how to write a critical thinking essay on consumer behavior. References: Schwartz, Barry (2004), The Paradox of Choice: Why More Is Less, Ecco, New York. Solomon, M.R. (1994), Consumer Behavior, Allyn Bacon, London. Wilkie, William L. (1994). Consumer Behavior (3rd ed.). New York: Wiley. Schiffman, L.G. (1993), Consumer Behavior, Prentice Hall International, London. Shell, Ellen Ruppel, Cheap: The High Cost of Discount Culture , New York : Penguin Press, 2009. ISBN 978-1-59420-215-5 McNair, B. (1958), Retail Development, Harper Row, New York, NY. Blackwell, Miniard and Engel (2006). Consumer Behaviour (10th Ed.). Thomson Learning.

QANTAS INTERNAL ANALYSIS Assignment Example | Topics and Well Written Essays - 1000 words

QANTAS INTERNAL ANALYSIS - Assignment Example When weaknesses are minimised, the company is likely to gain competitive advantage. As such, this paper seeks to assess the strengths and weaknesses of Qantas Airways. The paper discusses the strategies that have been implemented by the organization in order to operate viably in the industry that is characterised by stiff competition. The paper will also discuss some of the measures that can be implemented in order to improve the performance of the organization while at the same time minimising its weaknesses. Basically, Qantas specialises in offering passenger air transport and it operates various routes in Australia. This paper focuses on Sydney to Melbourne route. According to Qantas Data Book (2011), the airline is the oldest in Australia and its major strength is that it has a strong brand name. The main advantage of a strong brand name is that it can attract as many customers as possible which gives the company a competitive advantage. It can be seen that the airline industry in Australia is characterised by stiff competition and for that reason, Qantas is in a better position to attract many customers as a result of the fact that it has a strong brand name. It controls about 65 % of the whole domestic market share which puts it ahead of the other competitors (Qantas group Annual Report, 2013). Basically, this is a strength that has contributed to the organization’s viability and success in the market. According to ABC News (2014) Qantas is rated as one of the safest airlines across the globe which puts it ahead of other players in the industry. The other strength of the company is that it focuses its resources on developing high end business services and high quality services. The employees are well trained such that they offer valuable services to the customers. This helps to attract customers as well as to

To Outline a Synthesis or Summary of two Quantitative Research Paper

To Outline a Synthesis or Summary of two Quantitative Articles about Nursing Rounds - Research Paper Example Meade, Amy L. Bursell and Lyn Ketelsen (2006) entitled â€Å"Effects of Nursing Rounds on Patients’ Call Light Use, Satisfaction and Safety† which found that hourly rounds by nursing personnel played a significant role in reducing patient falls as well as increasing their satisfaction while at the same time reducing the use of the call light. This study has been designed in a quasi- experimental like the previous study where hourly rounds are conducted by the nurses from two units namely 4S and 6S. 4S is a control unit where data was collected on an hourly round while 6S has been designed to maintain the current practice where there is no change implemented. Research has shown that falls among patients in the US are a problem given that 2.3 to 7 falls occur in U.S. hospitals every 1000 patient days and about 30-48% percent of these falls result in injury among both old and young patients. However, in this study, it has also been found that hourly nursing rounds can decr ease the rate of falls among the patients by 52 %. The study found that patients admitted in hospitals often require assistance with personal tasks such as the use of the toilet as well as during eating times where they will call for assistance using the call light. This study also found that the level of patient satisfaction is determined by his or her perception of the way a nurse conducts her duties. While the call light offers a lifeline to the patients in hospital, it has also been observed that it can be stressful on behalf of the practicing nurse. It often contributes to issues such as fatigue among the nurses and this negatively impacts on their patient care management which is often compounded by the existing shortage of staff. Therefore, hourly rounds have been found to be effective in this particular study which was carried over a twelve month period. At least, the study has been carried over a long period compared to the previous one. The sampling method employed by the study is non-probability sample on all subjects who are 18 years and over admitted to 4 South (Oncology/OBGYN) or 6 South (Orthopedic/Neurology) at Hospital during the period of the research. This method is ideal given that the results are likely to be reliable since it is inclusive of all subjects. This section also summarizes an article by Tucker, S.J. et al (2011) which is entitled "Outcomes and Challenges in Implementing Hourly Rounds to Reduce Falls in Orthopedic Units.† According to this article, patient falls remain a problem especially in acute care facilities as they have negative impacts such as injury to the affected people. Basically, patient fall can be described as unplanned descent to the floor (Curie, 2003). These range from 1.7 to 25 per 1,000 patient days with approximately 6–44% of these resulting in injury. Thus, patient safety through the reduction of falls is a very important phenomenon in the health care industry and can be derived from implementi ng structured nursing rounds interventions (SNRIs) according to this particular study. This study has been designed to establish the rate of patient fall during the three period intervals namely: baseline, during the 12-week SNRI implementation, and 1-year following implementation. According to this paper, evidence of effective interventions to prevent and reduce patient falls is mixed (Oliver et al. 2007; Currie 2008). However, in some studies like the work of Christine M. Meade, Amy L.

Service Request Essay Example for Free

Service Request Essay Riordan Manufacturing Company is an organization that manufactures plastic parts globally. With manufacturing plants in Georgia, Michigan, and China, Riordan employees well over 500 people and bring in projected annual revenues around $46 million. Riordan has a diverse customer base and services various industries such as automotive, aircraft manufacturers, the department of defense, beverage makers, and appliance manufacturers. The companys research and development is done at the corporate headquarters in San Jose. A service request was recently issued by the company’s Chief Operating Officer (COO) Mr. Hugh McCauley to upgrade the Human Resources department’s information systems to a more sophisticated state of the art system. My goal is to define the business requirements for the development of an HR system and to support the objective of this request. I will create a detailed system design and a project implementation plan required to complete the project. Mr. McCauley would like the project to be completed in approximately six months, so the new system can be utilized in the second quarter of next year. Key Riordan Stakeholders To begin defining the business requirements for HR’s system I must first understand their current system and assess the growing needs and requirements of the department. Riordan’s current HRIS system was installed in 1992 and is part of the financial systems package that keeps track of their employee’s information such as personal information, pay rate, hire date, organizational information, and vacation hours. Riordan’s current system is time consuming and inefficient. Many departments keep their own records and there is no common sharing or cohesiveness between each department. The first step in designing a new more efficient system is to interview the key stakeholders involved in the decision making process and the users who will be using the new system. The first person that I would interview is the COO Mr. Hugh McCauley. Mr. McCauley is the person who  placed the service request for the new HR system. His primary responsibility is to direct, adminis ter and coordinate the activities of the organization in support of policies, goals and objectives established by the chief executive officer and the Board of Directors. Mr. McCauley’s input will be valuable in determining the overall goal for the HR department as they relate to the objectives of the organization. The next person I would interview is the Director of Human Resources Ms. Yvonne McMillan. Ms. McMillan’s role is to develop departmental policies, direct and coordinate human resources activities, such as employment, compensation, labor relations, benefits, training, and employee services. Her input will be valuable as she works with all of the departments that will be incorporated into the new system and will have specific knowledge of each role under her command. The other key stakeholders that would need to be included in the interview process are the payroll manager Silvija Peterson and payroll clerk Ana Richlich, training and development specialist Mari Carillo, the recruiter Eric Myers, employee relations specialist manager Andrea Gamby and employee relations specialist Carl Green, compensation and benefits manager Terri Carranza, compensation analyst Anne Pham. These employees will have firsthand knowledge of the current system, will lend valuable advice for improvements and will be users of the new system. Information gathering techniques and system analysis tools The first type of interviewing technique that I would use is the face to face interview. The interview is considered the primary technique used for information gathering during the analysis phase of the developmental project. The goal of the interview is gather information on the company, the particular job function, processes or activities, to uncover problems, to conduct a needs determination, gather opinions and user viewpoints; provide certain information, and to obtain leads for further interviews. The three primary system analysis tools that an analyst uses are interviewing, observation, and research. Other information gathering techniques I would use is focus groups, site visits, and Joint Application Design (JAD). Focus groups allow the interviewer to obtain different viewpoints in a group setting on the same subject. The group interaction provides immediate validation of the data gathered. Site visits can be used to gain firsthand  knowledge of the processes, activities, p hysical environment, and working conditions of the project. Site visits can be used to not only improve the interviewers understanding of the current working environment, but the interviewer may obtain additional information that wasn’t shared during the initial interview. The last information gathering technique is JAD. JAD allows a group of key stakeholders to gather in one place for a session or multiple sessions to discuss the goals and objectives of the project. JAD sessions start with identifying the mission and goal statements, and proceed to identifying the business requirements. One of the primary differences between a focus group and a JAD session is typically the participants in the focus group share similar technical and organizational levels whereas JAD groups are comprised of various users and key stakeholders. Key factors to help ensure the information gathering for project is gathered successfully Documentation is an extremely important part of information gathering and serves to clarify understanding for the interviewer. It also provides an audit trail or creates records which can be referred to at some later date which will serve as the basis for future decisions and projects. Making sure the information gathered is saved properly will allow the interviewer to retrieve the information when it is needed again. Project scope and feasibility The project scope is the part of project planning that involves determining and documenting a list of specific project goals, deliverables, tasks and deadlines. (Rouse, 2012). A project scope statement is a short document prepared primarily for the customer to clearly describe what the project will deliver and outline generally at a high level all the work required for completing the project. (Valacich, George, and Hoffer, 2012). A Feasibility Study needs to be completed as early in the Project Life Cycle as possible. When completing a feasibility study the best time to complete one is when a range of different alternative solutions have been identified, and one needs to know which solution is the most feasible to implement. The feasibility study analyzes and outlines and several alternatives or methods of achieving business success. The feasibility study helps to narrow the scope of the project to identify the best business scenario. References: Hofstrand, D. (2013). What is a Feasibility Study? Ag Decision Maker. Retrieved from: http://www.extension.iastate.edu/agdm/wholefarm/pdf/c5-65.pdf on October 27, 2014.Modell, M. (2007). The Interview And Other Data Gathering Methods. Retrieved from: http://www.martymodell.com/pgsa2/pgsa07.html on October 27, 2014 Rouse. M (July, 2012). Project Scope. SearchCIO. Retrieved from: http://searchcio.techtarget.com/definition/project-scope on October, 27, 2014.Valacich, J. S., George, J. F., Hoffer, J. A. (2012). Essentials of systems analysis and design (5th ed.). Upper Saddle River, NJ: Pearson Education

Great Britain and the Industrial Revolution Essay -- Essays Papers

Great Britain and the Industrial Revolution Why did Great Britain lead the Industrial Revolution? The Industrial Revolution of the 18th century changed Europe forever. At the front of this change was Great Britain, which used some natural advantages and tremendous thinking and innovation to become the leader of the Industrial Revolution. First, Britain had some tremendous natural attributes. It was naturally endowed with many deposits of coal and iron ore, which were used heavily in the early stages of factory production. In addition, Britain was situated at a critical point for international trade. Its position between the United States and the rest of Europe allowed them to have a serious impact in all matters of trade. Likewise, a multitude of navigable waterways, easy access to the sea, and a mild climate all contributed to the onset of industrialism. Britain's topography was conducive to industrialism because its diversity allowed for the production of many agricultural products, preventing any sort of shortage or famine. Evans remarks, â€Å"Each single such advantage could be replicated in other European countries and some could be accentuated, but no other nation enjoyed such a rich combination of natural bounties† (111). Furthermore, the nation was free of many trade tariffs that hampered indus try in other European nations while featuring a real opportunity for upward movement in society which provided a great incentive for acquiring wealth. Britain also experienced tremendous population growth which provided a potential workforce as well as an increase in the demand for goods. In addition to all of these natural assets, there was also great innovation and technological advance in Britain. One of the b... ...not on governments, but on men of initiative, determination, ambition, vision, resourcefulness, single-mindedness, and (not infrequently) good, honest greed† (117). The Industrial Revolution, led by Great Britain, greatly changed the existing attitude of powerlessness towards nature to one of power because now people were able to produce enough goods and food to support the expanding population. The ability to produce a surplus that arose from the ongoing industrialization meant that people no longer had to worry over nature and its effects on the economy. The Industrial Revolution led by Great Britain radically changed Europe's social and economic ways of life and provided the impetus for the tremendous progress of the 19th century. Work Cited Evans, Eric J. The Forging of the Modern State: Early Industrial Britain. London and New York: Longman, 1996.

Job Motivation Essay

What is motivation? Motivation defined as the internal force that drives a worker to action as well as the external factors that encourage that action (Locke & Latham, 2002). This report aims to analyze the interviewee’s work motivation by using the job motivation theory. In this report, I interviewed a job incumbent. I will analyze the interviewee’s work motivation by applying the job characteristics model, expectancy theory and reinforcement theory. In this case, my interviewee was a secondary school teacher in Hong Kong called Miss Tse. She had been a teacher for twenty years. She teaches Chinese and Chinese history. Besides teaching, she needs to prepare notes for the students and solving problems from the students. Why Miss Tse choose teacher as her vocation? She mentioned that she loves get along with the children. Also she adores the duties of a teacher. So being a teacher had become her ideal. Hackman and Oldham proposed the job characteristics model, which states that five core job characteristics influence (skill variety, task identity, task significance, autonomy and feedback) three critical psychological states that in turn lead motivation (Hackman & Oldham, 1975). The first core characteristic is skill variety. It refers to the need of different skills for the success of job tasks. In the case of Miss Tse, her work had a high variety. She mentioned that after the education reform and the changing of the society, the workload for the teacher had become greater than the past. Besides the high workload of the education, Miss Tse needed to communicate with the student and their parents more. She said that nowadays people are more individualism especially the parents, they concern on the academic result more than the personal growth. So Miss Tse needed to put more time on it. As a result the job variety had become higher.

Gender Roles Traditional Vs. Modern Woman - 1572 Words

Ebonee’ English 1 December 2015 ENGL 3700 Research Paper Gender Role: Traditional vs. Modern Woman In Virginia Woolf’s modernist novel To the Lighthouse, she inspects various themes, and the theme of female gender role is one of them. Through the stream of consciousness Woolf channels into the inner world of her characters and expresses these themes through their thoughts and feelings. A central motif of the novel is the parallelism of Mrs. Ramsay, the traditional woman and Lily, the modern woman. In essence, Woolf argues that through exploration and the portrayal of these two women is a challenge within traditional gender role of women. Daniela Munca, in â€Å"Virginia Woolf’s Answer to ‘Women Can’t Paint, Women Can’t Write’ in To the Lighthouse† argues that apart from the political, social, and artistic implications to the Victorian stereotypes is related to gender roles. She observes Woolf’s attitude to the Victorian stereotypes that carries a deeper message of the relationship amongst her parents. This is determined by he r need to rest some unresolved issues concerning her status as a woman artist. Analyzing the novel, Lily Briscoe, the unmarried painter, finally manages to conceptualize Woolf’s vision at the end of the novel. In the beginning, Lily is faced with her own insecurities to resolve. Secondly, she have to prove to herself that women can paint while connecting to Mr. Ramsay. The parallel implication of Lily matures as a painter and Virginia Woolf overcomingShow MoreRelatedPostmodern Social Construct : Gender Role Issues Essay1713 Words   |  7 PagesPostmodern social construct: Gender role issues for men in Television Even though the reappearance of gendered storylines and images in media has helped to shape these cultural standards around what it means to be a man or a woman, Masculinity and femininity are the terms most often used to classify a set of characteristics, values, and significance related to gender. Since Television is the most prevalent form of media, it influences both how we see ourselves and each other in some form or scopeRead MoreSummary of †Weekend† by Fay Weldon1121 Words   |  5 Pagespart, the story takes place at the cottage itself, and here we get a good insight into the family’s, and especially Martha’s, life. The themes in this story are old vs. new norms and traditions relating to gender-roles within marriage and society. 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