International Management of Starbucks Case Study

International Management of Starbucks - Case paper ExampleAccommodating fast growth also meant putting in systems to recruit, hire, and train baristas and strain managers. (Student Resources2005) Starbucks is entirely looking for passionate people who love coffee, diverse workforce which reflects their community and who enjoys what theyre doing and for whom work is an extension of themselves. 16 Some 80 percent of Starbucks employees were white, 85 percent had some education beyond high school, and the add up age was 26.All positions are filled detainally about 60-70%. Automated staffing services between hiring managers and staffing teams and Starbucks has a user friendly field sourcing and selection tools in limit. Internal movement processes and systems in place and in general understood. (Student Resources2005) Campus recruiting are also in place for all major areas of the company and also place intern programs to early identify future talent. Management also relocates benc hmarked at or below industry averages. Moreover, biting edge technology and processes employed for candidate pre-screening because of well defined department metric in place and continually improving.The Starbucks Corporation does not allocate money to its stores for hiring janitors. Every aspect of the cleaning process in Starbucks stores is carried out by the baristas. (Student Resources2005) The same people who make the drinks are scrubbing the bathroom floors. The baristas of each store work in different shifts throughout the day, usually split two ones, morning and afternoon, or trio morning, afternoon and evening. Each shift is consisted of usually of three or four baristas, the number may change, depending on customer flow of the specific store, who share different duties throughout the shift. Usually, a store is internally divided between floor, where the baristas work and serve customers and the back, usually referred to the storage room, bathrooms. Unless very small, th e store usually also has a caf section, where the customers can sit down with their coffee. Starbucks during Global ExpansionThe global expansion of Starbucks was not an overnight mastery especially in Asia. There have been numerous challenges that Starbucks have to encounter in penetrating the Asiatic Market (Culpan, 2002). For example in China and Japan, they had a difficulty in creating a coffee grocery store niche because of the prevailing tea market in China and Japan for over 50 long time and yet Starbucks have to create Chinese and Japanese Starbucks to suit the taste of the coffee market in these countries . Starbucks also have to worry of the national based coffee shops in the Asian countries, such as Japan based- Manave Coffee, Taiwan based Dante coffee, Mocha Blends in the Philippines and even Mc Caf of McDonalds.Another difficulty that Starbucks approach during their expansion is that opening a coffee in a country needs different strategical orientations, organizati onal structures and management process because it does not mean that Starbucks in the United States since its the father branch, it reflects the same characteristics as the other countries. At the same time, Starbucks also has to evolve its principles from being an international company into a transnational company because they have to undergo a lot of changes in the global business environment (Culpan, 2002).